Crossroads Management Opens New Hotel Off Route 17
Employees at the new Fairfield Inn say Mahwah is the perfect location for hotel development
Passersby the new Fairfield Inn & Suites Marriott Hotel on Route 202 in Mahwah may wonder why the company chose to set up shop in Mahwah. After all, there are already at least six other township hotels on our around Route 17, one of which is a Courtyard Marriott.
However, according to the new hotel’s front desk agent Michael Boyle, Mahwah is a prime location to open a hotel. “Mahwah is directly on the Montreal-New York Corridor, which basically follows Route 87 from Canada to New York City,” he said. “So, this is the perfect location for anyone traveling up or down, or conducting business in NYC.” He also said the number of major highways that converge in the township and the high number of corporations headquartered in and around Mahwah make it an attractive location for hotels.
The Fairfield Inn opened its doors last November, but just had its grand opening ribbon cutting ceremony at the end of March. “That was sort of our ceremonial welcoming to the community, and we are very happy to be here,” Hotel General Manager Zia Jaffrey said.
According to Jaffrey, the Fairfield Inn, which is owned by a private company Cleymore LLC, but is managed by Interstate Hotels and Resorts, Crossroads Hospitality – the same company that operates the Sheraton Mahwah Hotel – is a long time in the making. Construction on the new hotel, which was built from the ground up on a lot next to the Mason Jar on Route 202, began in the fall of 2007. “The entire project, though – the idea to build it, the time it took to get all the necessary permits and going through the entire process – probably took about 10 years,” Jaffrey said. The GM estimates the total cost of the construction at $10-12M.
The hotel’s employees say its location is what sets it apart from other hotels in Mahwah. “I think our guests prefer a convenient location that is not right on Route 17,” Boyle said. “It is quieter here, and if you are in the middle of a long business trip, you want to be able to relax or go to sleep without 18-wheelers whizzing by your room all night long.”
The Fairfield Inn offers 86 guest rooms and suites, a business center and small meeting room, indoor pool, fitness center, and complimentary WiFi and continental breakfast to its guests. “A lot of places have similar amenities,” Jaffrey said. “But what really makes the difference are the people behind the doors of the hotel. How our staff treats and interacts with guests is what matters most.” So far, he said the interaction between the hotel’s 16 employees and travelers staying at the hotel has been “great.”
According to the management, the Marriott brand also attracts lodgers to the hotel. “People have stayed in Marriotts all across the country, so they know what a stay here is like, and they know the Fairfield Inn brand is affordable,” Boyle said.
When opening a new hotel, Zaffrey said the Crossroads Management Company and Marriott expect a six-month “ramp up” period. “We are just about on target, in terms of the numbers of guests staying here,” he said. In the future, the hotel hopes to attract more visitors from families visiting the area, traveling athletic teams, and parents and potential students visiting Ramapo College, which is just down the road.
"For now, we are still the new kids on the block," Jaffrey said. "So we are taking the time to introduce ourselves to the community, and to those who plan on passing through it."
Dave Wreski
4:21 pm on Saturday, April 14, 2012
I think I could believe we need another hotel in Mahwah if it didn't appear the existing ones weren't vacant the majority of the time.
Glenn Murphy
11:43 pm on Sunday, April 15, 2012
With All the "Motels and Hotel" Rooms already built in the township.. Who the hell is running the "planning Board".. What do they think..
People Shopping at a "MEGA Mall" at the CrossRoads Complex will have enough $$ to Rent a Room for the night? Is there some stupid IDEA that the 2014 Super Bowl NFL Game will fill those rooms?
Or are they thinking: Maybe add a 7% Hotel Room Tax for each guest room will balance the "Mahwah BUGETS"..
Kinda Stupid to build ANOTHER Hotel/Motel in the township..
Somebody needs to get there Priorities on the planning board..
Andy Schmidt
5:17 pm on Monday, April 16, 2012
Glenn - in case the article wasn't clear: This hotel has been standing there for more than a year, and been operating for half a year. I don't quite see how you the planning board (of all entities) is responsible for the hotel's marketing gimmick of celebrating a "grand opening" 6 months after the fact?
Also, the *planning* board does NOT choose who purchases or leases a property and what company decided to opens a business there. To simplify, the planning board is tasked to designate areas of a town for specific purposes ("zones") - so that residents and businesses will know that they'll settle/invest in an area (e.g., residential, industrial, retail, office, mixed,...) that will maintain a consistent character and continue to be a suitable location going forward. By partitioning the township into these "zones", there will be compatible neighbors and the town can plan roads, traffic lights, access ramps, sewers and other infrastructure to accomodate that "zone".
You wouldn't want your neighbor in a strictly residental neighborhood to sell their old house and suddenly someone builds a retail store there. Or companies who invest in their representative corporate offices don't want heavy industry setting up a plant next door.
Other than those broad "categories", the planning board has nothing to do how a property is being used by its lawful owner. So no matter what angle, our comment about the planning board is entirely out of context?
JP
4:52 pm on Saturday, April 14, 2012
OMG! What about the thousands of new cars this will generate on 202 ?!? Where's the Stop Mahwah Hotel group?
JoeRobertson
11:32 pm on Sunday, April 15, 2012
JP, you need a hobby.