A new burger joint that combines a sleek atmosphere with affordable burgers is set to open in Mahwah next month.
According to Boom Burger owner Peter Karounos, the new place combines aspects of a restaurant, a bar, a nightclub, and a phrase he has trademarked called “social dining.”
“My parents owned a diner so I grew up in the restaurant business,” Karounos said. “I work in nightclub development…so I combined my backgrounds when [coming up with the concept] for Boom – it’s got the food, the design, the atmosphere and the vibe.”
“Social Dining,” he said, refers to the energy of an establishment. Boom is a place where patrons can go not only to eat, but also to interact with one another.
The restaurant, which is taking over the former NY Steakhouse location on Route 17, has seating for almost 300 people, two bars, and over 40 televisions inside. One of the bars is indoor-outdoor, so via garage door type windows, diners on the inside can mingle with customers at the outdoor patio.
The Mahwah location, which Karounos said should open this September, is the second Boom Burger. The owner opened the first in Rochelle Park last December.
The former owner of the NY Steakhouse, Karounos said he decided to convert it based on the success of the first Boom.
“The Steakhouse did very well, but this new concept is just so fresh,” he said. “Plus, I knew the area in Mahwah, I love the people here, and I knew this would be a great spot for it. There really isn’t anything else like this in the marketplace here.”
Karounos said Boom would cater to all sectors of the Mahwah population – couples, singles, and families. “The atmosphere in here doesn’t make anybody feel uncomfortable,” he said. “I really feel that imaging makes a place, so I focused on the design of this place. It caters to everyone.”
So will the food, he said. Though it has an upscale look, the Boom Burger menu is moderately priced, with burgers ranging from $5 to $9. And, it offers some interesting options, like its signature “Boom Burger,” which Karounos said is stuffed with cheese on the inside. “So, when you bite into it, there’s an explosion in your mouth, a boom.”
The Rochelle Park native said he is "very excited" to bring the concept to Mahwah.
Before opening, he said he still has some loose ends to finish up, including staffing. Locals interested in applying, or in checking out the menu, can go to the Boom Burger website.