A Cut Above: Barber Shop Connects With Customers

With nearly three years in business under his belt, owner says the community is "slowly embracing" Frank's

Since July of 2009, Mahwah resident Frank DiVivo has been working to make his barbershop a well-known spot in the township. He says that over the past three years, the community has “slowly embraced” on Miller Road.

“I live in the community, and I wanted to be a bigger part of it,” DiVivo said of his decision to open a shop in Mahwah. “In this business, people keep going to the same barber for 15 or 20 years, so you don’t build up a new customer base quickly. Men are creatures of habit.”

But, his neighbors are starting to become his customers. “At my other shop [in Park Ridge], it took about three to five years to really get going. We’re entering that phase now, and I see that people are finding and liking what we have to offer.”

The barbershop prides itself on attending to its customers and appealing to all ages, the owner said.

“Our haircuts and style are traditional, but the shop has more of a modern design, with a cleaner, sleeker look,” DiVivo said. “We cater to clients young and old. Because this is a dying industry, people will seek quality barbershops out. We’ve found that they are popular with kids and adults.”

According to customers, the experience in the chair is just as important as the haircut.

“You’re not rushed,” resident and customer Warren Lascar said. “Frank and [the shop’s other barber] Fred [DiSanto] take their time to cut your hair, and have great personalities. There’s good conversation here.”

Another customer, Jay Robertson, added that Frank’s “is a man’s shop. You walk in and see the sports pictures and fishing equipment on the walls, you have an immediate rapport with the other guys in here. As you get to talking you feel like, ‘Yea, I belong here.’”

DiVivo, who has worked in the industry for 25 years, says the customers are his favorite part of the job. “You meet people from all walks of life – neurosurgeons to garbage men and everything in between. It’s definitely a fun business.” DiVivo, who comes from a long line of barbers and hairdressers, said he’s having fun making connections with people in the community.

“At the end of the day, my name’s on the sign outside, so I take pride in what I do. I think that people in this town appreciate that.”

KR May 01, 2012 at 04:57 PM
A true neighborhood barber shop. Been frequenting Frank's since he opened. No frills. Just great service and even better conversation time and again.
Chris Doran May 01, 2012 at 06:37 PM
Frank has been cutting my sons hair for years a great Local Place to go for a mens hair cut great service and Great people!
LKR May 02, 2012 at 12:01 PM
My son never wanted to get his hair cut, let alone sit still In a chair. Frank engages EVERYONE. My husband and son look forward to a hair cut and conversation. He even includes the moms as we wait with our sons. We may only have afew stores downtown, but Frank gives a sense of community.
Kenneth F Werring May 02, 2012 at 12:52 PM
Been with Frank starting in Ramsey, going with him to Park Ridge, and extremely happy when he opened here at the bottom of the hill. I'm going to miss him when we relocate later this summer. The best barbar shop I've experienced. Thanks so much, Frank!
John gruber May 02, 2012 at 11:19 PM
Great place to get a Haircut!! Never rushed, always welcome. Frank knows everyone by name when they walk in the door. Which to me is a sign that he cares about the people that walk into his shop and the people of the Mahwah community.


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