Super Bowl Sunday is a particularly problematic day for drunk driving, a problem one Wyckoff-based company is hoping to help alleviate for its customers by keeping them safe and off the road.
StearClear, the smartphone app designated driver service, will be on high availability come Super Bowl Sunday across multiple counties in New York, New Jersey and Pennsylvania.
“Unfortunately, many people opt to drive their car home rather than risk leaving it overnight somewhere after having a drink or two,” said Craig Sher, CEO and co-founder of StearClear. “We saw that it was a big problem and created StearClear in order to provide a safe, efficient and reliable alternative to driving yourself home after you have had a drink.”
StearClear franchisees will be adding drive teams and expanding on-call hours to meet demands across Bergen County, as well as in Mercer, Morris, Hunterdon and Somerset counties, according to officials with the company.
In recent years Super Bowl Sunday has rivaled other big holidays for drunk driving in the U.S., according to a company representative.
In 2010, according the National Highway Traffic Safety Administration, 40 percent of the fatal crashes on Super Bowl Sunday were related to drunk driving. In that year, alcohol contributed to a fatal accident every 52 seconds.
StearClear is available on the iPhone and Android platforms and is the first app of its kind that connects customers directly with drive teams that pick them up and get them and their car home safely.